Brand Activations
Playbook REPS & Xfinity at The Block. Elevating Brand Activations in New Orleans
Where Athletes, Entertainment, and Culture Converge
From February 6–9, 2025, Playbook REPS and Xfinity delivered an unforgettable brand activation at Athletes First – The Block in New Orleans.
Bringing together NFL athletes, top media brands, and immersive experiences, we designed an activation that didn’t just engage audiences—it commanded attention.
- We know the playbook: bold content, strategic partnerships, and game-changing engagement.
- We create moments that matter.
A High-Impact, Multi-Platform Activation
Our approach was multi-faceted, high-energy, and designed to break through the noise—leveraging digital, social, live experiences, and athlete-driven content to maximize audience impact.
Click on each item to see what we produced!
- 🎙 Scott Hanson’s Bayou Blitz – Featuring Jayden Daniels, Bijan Robinson, Jahmyr Gibbs, Xavier Woods, and Eli Mack
- ⚡ PowerBoost Blitz – Featuring Scott Hanson and Jahmyr Gibbs
- 🎧 The Realness with D/Jacc Podcast – Hosted by DeSean Jackson with guests Jevon Holland and Kyle Van Noy
- 🏈 Andy & Ari On3 Podcast – Featuring Kyle Rudolph
- 🎮 IGN Access – Inside The Block: The Ultimate Pre-Game Playground for Stars and Athletes
Why Playbook REPS?
Playbook REPS doesn’t just produce one-off activations—we create strategic, results-driven brand experiences that connect culture with commerce.
Our work at The Block wasn’t just about creating a great moment—it was about building a lasting brand connection.
A Huge Thank You to Our Partners
This activation wouldn’t have been possible without our incredible partners:
- Strategic Advisors – Isaac Ugay & Kimberly Wong
- Brand Partner – Comcast Xfinity
- Media & Production Partners – Athletes First, GOAT Farm Media, On3, IGN Entertainment
Let's Build Your Playbook
Looking to create standout brand experiences that go beyond the ordinary? We partner with brands to design and execute next-level activations that deliver impact.