About
Preparation. Partnerships. Performance.
Our Mission
To empower media companies, brands, and sports organizations by providing tailored strategies, expert representation, and innovative solutions that drive measurable results.
Our Story
Founded by seasoned sales and marketing executives Marc Steir and Taylor Wells, Playbook REPS was created to fill a gap in the market. We recognized the challenges smaller companies and brands face when breaking through to big media agencies, brands, and influencers. By combining decades of experience in sales, media, sports, and digital marketing, we’ve built a company that delivers results for our clients, no matter the size of their ambitions.
Our philosophy is inspired by sports:
- A playbook is an ever-evolving tool that helps coaches and players strategize and succeed.
- At Playbook REPS, we bring that same mindset to business—using preparation to build confidence, deliver desired outcomes, and navigate challenges with agility.
Our Core Values (R.E.P.S):
Meet the Team
Marc Steir
Co-Founder, Managing Partner
With over 20 years of experience in sales and revenue growth, Marc has established himself as a leader in media and sports marketing.
Marc Steir
His career includes key roles at Fandom, Turner Sports, and Westwood One, where he spearheaded initiatives that drove exponential growth and built high-performing teams. Known for his ability to cultivate strategic partnerships and navigate complex sales landscapes, Marc has a deep understanding of how to deliver innovative solutions that align with client goals. Outside of work, he enjoys mentoring up-and-coming professionals and bringing a competitive mindset to every project he takes on.
Taylor Wells
Co-Founder, Managing Partner
Taylor is a results-driven leader with almost 20 years of experience in digital media, sponsorships, and sales strategy.
Taylor Wells
Taylor is a results-driven leader with almost 20 years of experience in digital media, sponsorships, and sales strategy. He has led transformative revenue partnerships for Fandom, Turner Sports, and Whistle Sports, where he developed scalable strategies that have consistently delivered measurable success. Taylor’s passion for preparation and best practices shines through in his ability to build strong, collaborative teams and guide clients through innovative campaigns. With a keen eye for emerging trends and opportunities, Taylor is committed to staying ahead of the curve to help clients excel in a competitive landscape.
Marc Steir
Co-Founder, Managing Partner
With over 20 years of experience in sales and revenue growth, Marc has established himself as a leader in media and sports marketing.
Marc Steir
His career includes key roles at Fandom, Turner Sports, and Westwood One, where he spearheaded initiatives that drove exponential growth and built high-performing teams. Known for his ability to cultivate strategic partnerships and navigate complex sales landscapes, Marc has a deep understanding of how to deliver innovative solutions that align with client goals. Outside of work, he enjoys mentoring up-and-coming professionals and bringing a competitive mindset to every project he takes on.
Taylor Wells
Co-Founder, Managing Partner
Taylor is a results-driven leader with almost 20 years of experience in digital media, sponsorships, and sales strategy.
Taylor Wells
Taylor is a results-driven leader with almost 20 years of experience in digital media, sponsorships, and sales strategy. He has led transformative revenue partnerships for Fandom, Turner Sports, and Whistle Sports, where he developed scalable strategies that have consistently delivered measurable success. Taylor’s passion for preparation and best practices shines through in his ability to build strong, collaborative teams and guide clients through innovative campaigns. With a keen eye for emerging trends and opportunities, Taylor is committed to staying ahead of the curve to help clients excel in a competitive landscape.
Isaac Ugay
Strategic Advisor
Isaac is a powerhouse in strategic partnerships, branded content, and experiential marketing, bringing over 20 years of expertise to the Playbook REPS team.
Isaac Ugay
Isaac is a powerhouse in strategic partnerships, branded content, and experiential marketing, bringing over 20 years of expertise to the Playbook REPS team. He has partnered with some of the biggest names in gaming, tech, and entertainment to launch award-winning campaigns that seamlessly blend creativity, strategy, and technology. Isaac thrives on crafting unforgettable programs that connect brands with their audiences through engaging content, innovative activations, and data-driven insights. His unique ability to combine storytelling with a results-oriented approach has made him a trusted advisor in redefining brand engagement and fostering meaningful connections.
Kimberly Wong
Strategic Advisor, Live Events
Kimberly is a dynamic brand consultant and marketing strategist with over 15 years of experience in creative brand strategy and experiential marketing.
Kimberly Wong
Kimberly is a dynamic brand consultant and marketing strategist with over 15 years of experience in creative brand strategy and experiential marketing. She has collaborated with top-tier global brands across industries like luxury, tech, gaming, and entertainment to deliver innovative campaigns and culturally impactful experiences. Kimberly’s passion for storytelling and leadership drives her ability to build strong partnerships, inspire teams, and push creative boundaries to set industry benchmarks. Her work has garnered global media attention in outlets like Forbes, Variety, and WIRED, while also earning organic social media traction and industry recognition.
Together, Marc, Taylor, Isaac, and Kimberly bring a dynamic combination of experience, relationships, and forward-thinking strategies to every project, making Playbook REPS the go-to partner for clients seeking measurable results and long-term growth.
Why Playbook REPS?
Our Vision
We are committed to staying ahead of the curve, continuously learning and evolving to deliver innovative solutions. From athletes building their media brands to emerging technologies in AI and experiential platforms, Playbook REPS is at the forefront of the next big thing.